The secret to El Pollo Loco's success is our great-tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors – and it’s a healthier alternative to traditional fast food.
In 1980, the first American El Pollo Loco opened on Alvarado Street in Los Angeles, California. El Pollo Loco featured an authentic recipe of fresh chicken marinated in special herbs, spices and citrus juices, and then fire-grilled to perfection. The restaurant quickly became a local favorite.
Today, the tradition continues with signature dishes that satisfy consumers’ desire for flavorful food that fits well with today's active lifestyles. We're currently fire-grilling marinated chicken in about 500 company and franchise-owned El Pollo Loco restaurants.