• Salvio Pacheco Square
  • Chris Ricci Presents Inc.


    Event Production & Promotion

    About Us

    Chris Ricci has created and produced successful festivals, concerts and special events throughout California. As an experienced talent buyer and club manager, Chris thoroughly understands the entertainment business and matches the right talent to the right setting; mobilizes and focuses marketing resources; handles ticketing and credentialing, and manages all aspects of technical production. He has bought talent and produced for some of California’s most notable clubs including The Coach House in San Juan Capistrano, The Galaxy Theater in Santa Ana, and 4th and B in San Diego. The success of Modesto’s “X-Fest” -- a multi-stage festival that Chris has produced since 1999 -- can be measured by the 10,000-plus happy fans who annually flock to the city’s downtown streets for a day and evening of rock ‘n roll and by the significant positive energy this popular event has contributed to the revitalization of Modesto’s central business district. Chris is experienced in developing successful business relationships with talent agencies, artist management, record labels, media, sponsors and government agencies. He is skilled in coordinating these resources to create events that are popular, safe and profitable. .